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Abha's 'Stay Safe (Food & Education)' Initiative - Saudi Arabia

11/01/2020 , by razekt@who.int

The 'Stay Safe' initiative sought to enhance the wellbeing of migrant workers residing in the Abha region.


The ‘Stay Safe’ initiative was launched with low-income non-Saudi residents and workers in mind, as they were unable to return to their home countries during the lockdown. The initiative therefore sought to enhance their quality of life and health, and the themes addressed by this initiative concern the workplace, migrant populations and food security.

The initiative was launched for the purpose of bolstering public health and sustainability goals, in addition to empowering the community by encouraging participation and evoking a sense of social responsibility among members of different cultures and backgrounds in the Abha region.

The scope of services provided revolve around health education and the implementation of health policies, which contributes to SDGs 2, 3 and 10.

The initiative cost approximately SR 500,000 and it was funded by both donors and city funds. The health educational materials were produced by the SCDC and Ministry of Health and translated to 18 different languages. They consisted of infographics, messages, motion graphics and recorded videos that were published on social media networks (Twitter, Facebook, Instagram, Snapchat, YouTube...etc)

The initiative was launched on May 1, 2020 for six months and will continue by establishing a partnership with Dawah associations for immigrants and non-Saudi residents.

The ‘Stay Safe’ initiative aimed to support low income non-Saudi residents and workers by providing food and educational activities in 18 different languages about preventive and precautionary measures, governmental decisions and policies for the management of the COVID-19 outbreak and all national news through 6 social medias networks.

The initiative's objectives are as follows:

  • Improve knowledge, attitudes, and practices of residents towards preventive and precautionary measures, governmental decisions, and policies for the management of the COVID-19 outbreak.
  • Address the social determinants of health (accessibility of health care services for low income, non-Saudi residents and workers, access to health information and food, etc.)
  • Address the social norms and attitudes (e.g., discrimination, racism, and distrust of government) of the low income non-Saudi residents and workers.
  • Alleviate poverty and the stressful conditions that accompany it.

The below results were yielded upon completion of the initiative:

  • Developments in knowledge, attitude, and practices.
  • Decrease in cases among the targeted population (low income non-Saudi residents and workers).
  • Decrease in the percentage of hungry people during the COVID-19 outbreak.

Overall assessment of outcomes will be published by October 31st, 2020.


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